Brand Strategist & Designer
I help businesses become more distinctive, desirable and culturally relevant.
Brand is the business of emotion.
People rarely choose a brand on function alone. We buy into brands that reflect our taste, values and who we want to be, signalling something about how we see ourselves and our position in the world.
I define the idea and purpose your brand can own, build a desirable world around it, and shape how that world comes to life across every expression of the brand.
The more specific your brand becomes, the easier it is to recognise, remember and connect with. We’re drawn to people with a clear sense of who they are. The same is true of brands.
Areas of Focus
I work with businesses at different stages, from shaping the brand of an early-stage startup to guiding a legacy name through its next season or evolution.
— Brand Strategy
— Market Positioning + Brand Territories
— Research + Insights
— Brand World Building
— Creative Direction
— Brand Identity Design
Ways We Can Work Together
I work with organisations in a number of ways, from focused strategic projects to ongoing advisory and embedded support.
-
A defined project with a clear brief and outcome.
-
Advising periodically throughout the year. Typically set up after a consulting period.
-
Working inside your team for a set period, close to the day to day.
-
A single focused session to align a team around a brand challenge.
